Replay for selling company data

Quick answer, updated Oct 30, 2026

Replay is listed as an AI data company in the new tier. Published payout information: $10K to $100K for 20 to 50 employees, $100K to $1M for 50 to 250 employees and $1,000,000+ for 250+ employees; headcount tiers it calls a proxy. These are the company’s published claims, not verified payouts or an offer. Payout model: mixed. It publishes no seller fee.

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What stands out in what Replay publishes

Against the other 50 buyers in the index

Publishes a whole-company dollar range, which 25 of 51 buyers do.
Does not publish what it charges or keeps from the seller, which 27 of 51 buyers do.

Every line comes from the sources listed on this page, read on the dates shown. Compare every buyer in one table.

The record

Type: AI Data Company
Tier: New. Sunsets HQ Corp. is named in the site footer, and the founder's note says the same founder started Sunset, a shutdown service, without giving a name on the page; replay.ai was registered 2017-12-15, before this service, and no dated public history of Replay before October 2026 was found. No completed deals published.
Legal entity: Sunsets HQ Corp. (site footer)
Domain first registered: 2017-12-15
Payout model: Mixed
Published range: $10K to $100K for 20 to 50 employees, $100K to $1M for 50 to 250 employees and $1,000,000+ for 250+ employees; headcount tiers it calls a proxy (published by the company, not verified by us)
Seller fee: Not published
Minimum size: Not published
Data types: Historical operating data, Code and commits, Decision threads, Financial records, Support history, Product logs, Presentations, CRM data, Sales conversations, Internal docs, Analytics
Geography: Not published
Ingestion: Not published
End buyers named: Not published
Referral program: None found
Notes: Offers are typically an upfront cash payment plus a perpetual revenue share on every license; the company is paid for historical data first, and new data it produces continues to pay. Replay says it exports the data and removes 60+ categories of identifiers, from names and emails to customer records and account numbers; whether export is by the owner or through access is not stated. Run by the operator of Sunset, a startup shutdown service, whose own pages could not be read for this row. Its payout tiers start at 20 to 50 employees; no eligibility minimum is stated. Buyers are described as frontier AI labs and request access to a catalog; none are named.
Last checked: Oct 30, 2026

Is Replay legitimate? What we can and cannot verify

We do not collect reviews and we have not verified any payout. What we can check is what Replay publishes about itself and whether a named company with a dated public record stands behind the program. As of Oct 30, 2026:

Company behind it: Sunsets HQ Corp. (site footer)
Tier and why: New. Sunsets HQ Corp. is named in the site footer, and the founder's note says the same founder started Sunset, a shutdown service, without giving a name on the page; replay.ai was registered 2017-12-15, before this service, and no dated public history of Replay before October 2026 was found. No completed deals published.
Public record: 16 source quotes from 4 pages on replay.ai and rdap.identitydigital.services, accessed Oct 30, 2026.
Publishes: Payout figures, a payout model and the data types it wants.
Does not publish: What it charges the seller, a minimum company size, how it takes in data, a geography and who ends up with the data.
Completed deals: None published for this program.

Public sources appear below. Any information supplied directly by the company is attributed in the record above.

Sources

1.
“You're paid up front, plus a revenue share of every license.”
Company source (link withheld: company identity not independently corroborated). Accessed Oct 30, 2026.
2.
“These are typically structured as an upfront cash payment plus a perpetual revenue share.”
Company source (link withheld: company identity not independently corroborated). Accessed Oct 30, 2026.
3.
“$10K - $100K”
Company source (link withheld: company identity not independently corroborated). Accessed Oct 30, 2026.
4.
“20 - 50 Employees”
Company source (link withheld: company identity not independently corroborated). Accessed Oct 30, 2026.
5.
“$100K - $1M”
Company source (link withheld: company identity not independently corroborated). Accessed Oct 30, 2026.
6.
“50 - 250 Employees”
Company source (link withheld: company identity not independently corroborated). Accessed Oct 30, 2026.
7.
“$1,000,000+”
Company source (link withheld: company identity not independently corroborated). Accessed Oct 30, 2026.
8.
“250+ Employees”
Company source (link withheld: company identity not independently corroborated). Accessed Oct 30, 2026.
9.
“Headcount is a proxy. How long you've been operating, what industry you're in, which apps you run on and how much data sits in each all factor into the final price.”
Company source (link withheld: company identity not independently corroborated). Accessed Oct 30, 2026.
10.
“We securely export your data and remove every category of identifying information, from names and emails to customer records and account numbers.”
Company source (link withheld: company identity not independently corroborated). Accessed Oct 30, 2026.
11.
“You're paid for your historical data first. New data you produce follows the same path, and continues to pay you.”
Company source (link withheld: company identity not independently corroborated). Accessed Oct 30, 2026.
12.
“Sunsets HQ Corp”
Company source (link withheld: company identity not independently corroborated). Accessed Oct 30, 2026.
13.
“And I started one called Sunset, which has helped thousands of founders wind down their companies.”
Company source (link withheld: company identity not independently corroborated). Accessed Oct 30, 2026.
14.
“Replay de-identifies names, emails, phone numbers, addresses, account numbers, API keys, access tokens, customer records. 60+ categories, across every file type and application.”
Company source (link withheld: company identity not independently corroborated). Accessed Oct 30, 2026.
15.
“We license operating data directly from real businesses, across every size and industry.”
Company source (link withheld: company identity not independently corroborated). Accessed Oct 30, 2026.
16.
replay.ai was registered on Dec 15, 2017.
View domain registration record Accessed Oct 30, 2026.
Show source data
```
{"eventAction":"registration","eventDate":"2017-12-15T23:04:56Z"}
```

Questions sellers ask about Replay

Is Replay legit for selling company data?

Replay is in the new tier, which means we could not yet confirm both a named legal entity and 12 months of dated public history for this program. Our check: Sunsets HQ Corp. is named in the site footer, and the founder’s note says the same founder started Sunset, a shutdown service, without giving a name on the page; replay.ai was registered 2017-12-15, before this service, and no dated public history of Replay before October 2026 was found. No completed deals published. The company behind it is named as Sunsets HQ Corp. (site footer). We have not verified any payout, so read its figures as the company’s own claims, not as offers. Every figure on this page links to the page it came from.

How much does Replay pay for company data?

Published payout information: $10K to $100K for 20 to 50 employees, $100K to $1M for 50 to 250 employees and $1,000,000+ for 250+ employees; headcount tiers it calls a proxy. These are the company’s published claims, not verified payouts or an offer. Payout model: mixed. It publishes nothing about seller fees. Compare it with the other 50 buyers on the index.

What does Replay require from a company?

It publishes no minimum company size. Data it names: Historical operating data, Code and commits, Decision threads, Financial records, Support history, Product logs, Presentations, CRM data, Sales conversations, Internal docs, Analytics. It does not publish how it takes in data.

Does Replay pay referral fees?

We found no referral program on its pages. Before any introduction we tell you whether Replay pays us.

Are there Replay reviews?

We do not collect or publish reviews, and Replay publishes no completed deal from this program. What we can check is what Replay publishes and whether a named company stands behind it, which is the section above. If you have an offer from Replay, send it for a free review and we compare it with what Replay publishes and with the other 50 buyers in the index.

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